Trying the most complex issues
for over 30 years.

Trying the most complex issues for over 30 years.

When building a legacy is child’s play

On Behalf of | Dec 15, 2022 | Intellectual Property

Do you remember making a Christmas wish list as a child? Oh – how fun it was to dream of all the toys you hoped would magically appear under the tree with your name attached!

Although technology has changed and new products continually hit the market, some things stand the test of time – popular memory-building activities for parents and children alike. Take LEGO, for example.

Children love putting their imagination to the test by creating people, buildings and machines out of these little plastic bricks. While their imaginations are busy at play, probably long after you’ve exhausted your grown-up creative reserves, think about the minds behind the toys.

What happens when you keep asking, “What if?”

Founded in 1932, the Danish innovator has 1975 patents worldwide. After 90 years of innovation, the “Play Well” inspiration’s intellectual property (IP) rights include far more than plastic manipulatives. LEGO also owns the rights to:

  • Toys such as dolls, vehicles and robots
  • Gaming systems and controllers, dice and board games
  • Manufacturing processes, injection-molding and additives for making plastic products

IP rights also relate to graphics and pattern recognition. Shelving systems, biopolymers and wearable components are also in the works.

Imagination: fruition and protection

Four generations have committed to growing the LEGO Group, and it will be interesting to keep an eye on the release of more earth-friendly, technologically advanced and inclusive products in the years ahead.

Whether you’re purchasing toys for your child or have products of your own to protect, LEGO is a powerful example of what you can do when you put your mind to it. The company’s international IP rights are evidence of that.