Part of your company’s success is branding that supports what you do. Your clients count on your recognizable branding to know they are getting products and services they can trust.
When your branding includes a trademark, it represents a significant investment in your business, and you want it to last.
Here’s what you should know about trademark terms and how long your trademark will last.
Registration and maintenance
After your trademark goes through 30 days of publication in the “Official Gazette” without a valid objection, it will be eligible for registration. After the mark registers, there are several documents you will need to file to maintain your registration.
You should also monitor your registration status annually. This practice can ensure that you learn about any disputes or claims to your trademark that could impact your mark.
Remember that even though you go through the USPTO to register your trademark, you still need to monitor for misuse. While the USPTO records your registration, they will not “police” the use of your mark.
Keep it in use
Unlike patents, there is typically no specific term for a trademark expiring. In most cases, a trademark will last as long as you use it and defend your mark against infringement.
Your trademark is how your clients know they will receive the quality that comes with your work, so it is an integral piece of protecting your branding. Using your trademark often establishes that it is an important symbol of the quality of your work for your customers, your competition and the USPTO (if there is a dispute).