What is the Internet of Behaviors (IoB)?

Not long ago, we started hearing the simultaneously vague and specific-sounding term “Internet of Things” or IoT. This term means to describe the internet-connected smart-gadgets that can support our lives is now joined by another term that means one thing but seems like it could also mean anything; Internet of Behaviors (IoB).

IoB proposes a change to marketing and how people’s digital lives can influence how they interact with the world around them.

Understanding what the IoB is and how it can influence marketing and other behaviors may help you support your goals; here’s what you should know.

Big Brother gets an update

As technology advanced and governments and corporations started monitoring more of their citizen’s and customer’s behavior, people started feeling like someone was always watching over them. When this idea grew, some coined the term “big brother” to label the entities that seemed always to be watching.

Now that we are several years past the big-brother paranoia, more people willingly share information online and on many platforms. For some, the information related more to shopping and social behaviors; others are sharing quite a bit more.

Using the data that is out there

The IoB is a broad term for collecting and analyzing the data that people are increasingly willing to share. The primary purpose for the mass data collection for most companies is for marketing.

When a company has more information about its customers’ thoughts and actions, it can target its products and sales approaches more efficiently. IoB is the future of marketing and product development for businesses worldwide.