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Fashion’s ties to the law

Virtually everyone has a favorite clothing brand or preferred style. You might choose your clothes because they give you confidence, make you appear wealthy or are comfortable.

Regardless of how fashionable you are – or aren’t – you are likely familiar with fashion week. But have you considered that the industry-wide chance to display the latest styles involves considerably more than new designs?

Intellectual property protection within the fashion industry

Even if fashion is at the bottom of your list of interests, the business and legal considerations may still fascinate you.

Imagine what would be important to you if you were a fashion designer. Chances are, you would want to create one-of-a-kind designs or use unique materials. And you may have an interest in developing your distinctive brand.

You would probably be upset if someone else capitalized on your efforts and began marketing considerably similar clothing items. However, since your designs are your intellectual property (IP), you can retain your rights to your creations.

Depending on your situation and goals, you may be able to take a variety of approaches to protect your IP. Some of your options might include a:

  • Copyright, to protect the forms of your artistic expression
  • Trademark, to secure the names and symbols which identify your product
  • Patent, to reserve your rights over your invented process or product

Looking at fashion from a business perspective opens the door to an understanding of the potential ways a designer might need to fight for what’s rightfully theirs. It also sheds light on the complexities involved with bringing your creation to market. And regardless of what you’re working on developing, knowing there are multiple ways to protect your IP can help you succeed in your endeavors.

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